It is so refreshing when you discover something new and fresh, different from all the same that is floating around out there on the internet. It can be truly thrilling.
I first learned of Fleamadonna while on one of my favorite new online shops, Inverted Edge. The site offers unique contemporary ready to wear from some incredibly talented and talked about independent designers from across the globe. Not only can you shop the collections and limited edition pieces from the featured designers, you can also read their personal stories and inspirations.
Fleamadonna launched in 2007 and very quickly took South Korea by storm with its fresh combination of vintage chic, glamor and diva glitz. More Euro than Seoul, Korea, Fleamadonna is eccentric, fun and playful, with its witty use of shapes and unexpected selections of fabrics.
I find the collection to be incredibly charming in a simple unefforted way. The silhouettes are sweet and modern at the same time, a lovely lady with a bit of an edge. Perfection!
text: Inverted Edge
all images: Fleamadonna