VERONICA BEARD

Thursday, January 30, 2014








Kind of obsessing over Veronica Beard now that The Fashion Fund has started.

I am in total disbelief that Anna Wintour and the rest of the CFDA board are allowing the cameras in to film the process this year, but I'm thrilled because it is truly fascinating!  

The sisters-in-law team at Veronica Beard are turning out these gorgeous garments, while raising EIGHT children between them.  EIGHT?! 

 Endlessly brainstorming ideas and inspirations missing from the market, the Veronicas kept coming back to the concept of “The Uniform” and the quest to simplify dressing for women who, like themselves, do it all.

The above images are from the Pre-Fall Collection.  That look with the malachite print dress and navy and black coat with the oversized collar!!!  The clothes are so effortless and cool.

Can't wait to see what they send down the runway for Fall.  

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Images: Style.com

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